This article on CNN.com explains how Facebook's recent collaboration with other advertisers' websites (via Facebook applications) will impact your every day web experience. You will start to see “Like” buttons on some major websites that will enable you to mark what you like and then share that information with your FB friends and fans. This information, whether you're logged in to FB or not, will be posted to your FB page and available for all (including advertisers) to see. The "big idea" here is to make the online experience more social, where FaceBook users will suggest sites they like. This will enable sites to interact directly with FB and FB to interact directly with websites to promote and suggest links that might be of interest to you, based on your collaborative network. It's sort of like a digital personality profile that can be used to personalize your online experience.
It may not be perfect and is definitely being met with hesitation and reluctance to participate, but it does mark a significant evolution in strategy and content for the ever-changing online experience.
Did you know that Google thinks FB is its only competitor for search??? Wonder what they think about this…
Read the full article.