Let's imagine you have a great idea for a new Widget. Can we as digital media creators, jump right into building the widget you're thinking of? Well, the answer is Yes and No. Yes, we're capable, but sometimes No. If the problem your widget is supposed to solve for isn't clearly defined, you may find a widget may not be the best solution to solve your needs.
There is a big difference between having an idea of what you want to create and knowing how to provide the solution you need. Many clients come to us already knowing they want a website, video, messaging, PR, training or rich media application. But what if you as a prospective client don't know what you want? What if you don't know what the right solution is. What if you haven't even clearly defined the problem you're attempting to solve? Well, this is where Discovery comes into play. The Discovery phase within a project lifecycle, helps define your needs and present mulitple solutions.
We will work with you to clearly define your unique challenge and "Discover" the best idea, concept, approach, technology & execution mediums to satisfy your needs. Let's say that you don't know if you need a website, microsite, video or print advertisement for your product or business. We will work with you to help determine what avenue works best for you and which delivery medium best helps you reach your desired outcome. During the Discovery phase of a project we explore all different types of mediums and solutions to best deliver your message. Or, determine that you need a message to begin with! Usually during a Discovery phase we will produce a communications plan that outlines the best approach to solve your problems. This will include all rough costs and examples of each solution to help visualize the end result.
Discovery helps us and you understand the big picture by creating a clear road map to success.