Trex.com , the online home for Trex Company products and tools, was recently given a facelift and redesigned to appeal to a more informed and contemporary audience. The decision to rebrand Trex’s online identity has been accelerated thanks to the introduction of their new innovative product, Trex Transcend. Transcend marks a new direction for the alternative decking industry and it was imperative that the company’s brand be representative of such an innovative product.
Media Box Studios was tasked with designing Trex’s online identity and setting the standard for new online content. We decided on creating a more robust and interactive experience, not currently represented in the alternative decking market. The first wave of online enhancements for Trex.com includes a new site design, product microsites for their consumer and trade professional audiences, and an online rich-media application for color visualization. Throughout the upcoming year we will be working with Trex to update the remaining site content to match the direction in design and presentation developed.
See the results of our work online:
Site Design: Trex.com
Product Microsite Consumer: Trex.com/transcend
Product Microsite Trade Professionals: Trexpartners.com
Trex Color Visualizer: Trex.com/colorvisualizer.aspx